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Sponsorship Opportunities

A variety of bespoke packages are available for your brand to maximise your presence.

Sponsorship provides the opportunity of having a stand-out presence in the pre-show marketing campaign as well as high visibility at event. As a sponsor you have the chance to align your brand as a leading name and engage with our affluent audience, build brand awareness and develop your sales, marketing and database. 

For further information contact:

Jonathan Wright, 0207 384 8142, jonathan.wright@clarionevents.com

Sponsors at Practical Classics Classic Car & Restoration Show 2017 included:



"Put simply, the Practical Classics Classic Car and Restoration Show is the show I’ve always wanted to go to. It uniquely combines beautiful cars with the skills and effort that go into make them beautiful. It celebrates talent and enthusiasm in a hands-on spectacle like no other… this is why it has become so popular so quickly. 

Creating and producing content for the PCCCRS along with in-depth marketing beforehand, and live performance at the show itself has been a brilliant challenge and great fun too. The live restoration demonstrations by the PC team have become the stuff of legend… and we’ve got a really exciting car lined up for this year.

The celebrity interviews, tutorials, competitions and of course, the amazing work by all the clubs and specialists make this show unique. In that way, PCCCRS walks the walk as well as talking the talk, it has become the authentic, physical embodiment of the Practical Classics’ core remit – buying, using, restoring and enjoying classic cars.

2015 saw a 65% uplift in visitor numbers YOY from the launch year in 2014 and we aim to grow even more in 2017 with the show going to three days.

The genuine affection visitors and exhibitors have for the show after only two outings is humbling and astounding. The sense of humour and authenticity that the magazine team bring to it mean that as a multi-feature event, PCCCRS doesn’t just engage its visitors, it invites them to the workshop for a cup of tea and involves them tangibly with what’s going on. It is simply the best classic car show in the world."

- Danny Hopkins, Editor, Practical Classics Magazine



Founded in 1989, Lancaster Insurance's client base has been continually increasing and has provided a great opportunity to promote other insurance services. By 2000 it was apparent that one of the biggest growth areas for insurance would be business conducted via the internet. In response, Lancaster Insurance Services Ltd launched an online quotation system which allowed classic car owners to generate a quote and insure their vehicles.

In 2013 Lancaster Insurance Services Ltd was acquired by Markerstudy. The acquisition adds greater capacity and valuable expertise to Markerstudy’s insurance intermediary and administration business. Lancaster Insurance Services Ltd is fully committed to maintaining the focus that they have on specialist expertise and service excellence. Being part of Markerstudy allows us to enhance the value they offer in these areas.



Classic Car Auctions (CCA) is a specialist auction house for the sale of 'everyman' classic cars to a value of approximately £50,000. It has been created by the highly respected team from Silverstone Auctions and will hold regular sales offering enthusiasts the opportunity to buy an impressive selection of iconic classic cars.



The industry leader for nearly 30 years, HERO host some of the best known and loved classic rallies in the UK and Europe. HERO now bring their expertise and knowledge to the Practical Classics Classic Car & Restoration Show with Classic Car Experiences, driver and navigator training and a tour designed especially for classic vehicles just like yours.



Discovery is the premier factual entertainment channel in the UK, but we are more than just a TV network. Through our philosophy, MAKE YOUR WORLD BIGGER, we champion the unique individuals who make “discovery” their life’s work and celebrate the people who push the boundaries and change our lives, as well as their own. We tell the stories of pioneers and mavericks who inspire and feed our minds and imagination every day and believe life is about collecting experiences, not things. Through immersive and authentic experiences, we inspire our viewers to make the most out of life.